CLIENT BACKGROUND
The Canadian Association of Accredited Mortgage Professionals (CAAMP) is a national association that was founded in 1994 and its membership is comprised of mortgage lenders, brokers, insurers, and other industry professionals. CAAMP is committed to helping its members navigate their fast-paced industry and grow their business by empowering them with the most up-to-date knowledge and industry trends via their online member portals.
CAAMP desperately needed a content management strategy.
As a leading provider of value, service, and advocacy to Canada’s mortgage professionals, CAAMP owned multiple website properties, all hosting specific content that caters to the needs of their diverse membership. CAAMP had six web properties built on different platforms and hosted on different servers, making it very cumbersome to manage content updates across web properties and provide an inconsistent brand experience.
The team at CAAMP recognized that they needed to adopt a CMS tool to streamline and simplify their content management process. Still, before selecting and implementing a CMS solution, they first wanted to develop a comprehensive content migration and ongoing management strategy.
TechBlocks recommended building a brand new consolidated CAAMP.org website using a cloud-hosted CMS provider. This new site will include a responsive design to support optimal and consistent brand experiences across desktop, tablet, and mobile users. The new website will also empower business users to directly update content with almost no involvement from the CAAMP technical teams, allowing for a faster go-to-market for content changes.
TechBlocks began the process by interviewing all CAAMP web stakeholders to identify the key components that should either be part of the new CAAMP website. From these key criteria, the TechBlocks team created a detailed strategy that would take just under 3 months to carry out.
TechBlocks recommended building a brand new consolidated CAAMP.org website using a cloud-hosted CMS provider. This new site will include a responsive design to support optimal and consistent brand experiences across desktop, tablet, and mobile users. The new website will also empower business users to directly update content with almost no involvement from the CAAMP technical teams, allowing for a faster go-to-market for content changes.
TechBlocks began the process by interviewing all CAAMP web stakeholders to identify the key components that should either be part of the new CAAMP website. From these key criteria, the TechBlocks team created a detailed strategy that would take just under 3 months to carry out.
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